Just a couple of years ago most of the customers felt comfortable shopping in their local malls despite the queues, weather conditions and wasting time on getting to the store. Even when the era of e-shops came, they felt unsafe to provide the sensitive credit card information on the internet and it took some time to get used to shopping online. According to statistics, the worldwide B2C e-commerce sales equaled 1058 billion dollars in 2012, but they increased up to 1700 billion dollars by the end of 2015 year. The quality of online stores improved along with the sales growth.
In the internet space, the most popular online shops are Ebay, Amazon and AliExpress. The diversity of goods there may fit any customer’s budget. Billions of consumers spend money there and millions of retailers offer the products.
Well, from the first sight, it looks easy to sell things online. You just sign up to Amazon, AliExpress or Ebay, upload the photos, write the description and that’s it. But unfortunately, it is not as easy as it seems. If you do really want to sell your products, not just to show them, you have to be commercially viable as there are millions of competitors breathing down your neck.
There are a lot of factors that influence your online sales: the price, the description of the good, the feedback from your clients, the customer support, but one of the most important factors is the look of your products. As we have mentioned in our previous articles, the beautiful things attract people more thus, it’s crucial to have the attractive and quality photos. Once the customer sees the dark, blurred and unclear photos, he will never come back to you. One more reason the pictures should be good is the comparison, which directly influences the feedback. The customer should receive exactly the same thing that he has seen on the photo. If not, be ready for the heavy criticism as a feedback.
Preparing photos for the e-stores is a difficult and time-consuming work. If you are really good at it and familiar with the pictures requirements for Amazon, AliExpress or Ebay, it shouldn’t be a problem for you. There is a good saying “Do what you do best, and outsource the rest”. The logics is clear, if you have never done it or not sure that the result will satisfy you, just leave to professionals. Modern photo retouching agencies know exactly what to do with your photos to meet the requirements of the online shops and make people like your products. While your photos are getting ready, you can focus on creating the description or just to relax. The turnaround is fast and the price worth it.
Make attractive photos, increase your sales, do your best and…well, you know.